Websites design and positioning

Aesthetics are important, but they are not everything when building a website.
User experience, on the other hand, is critical. But what is user experience? The usability of content and ease of navigation by users landing on the site: in three words, the “feeling of pleasure” of those browsing the site in finding what they are looking for.

The strategy

We make your business’ window attractive to all potential customers who walk past it.
Digital marketing brings customers to the door of your store, but if the window is not attractive, no one will open the door.

Architecture

Building a website means thinking about the right technical infrastructure, envisioning what path users take within the site itself to turn access into conversion.
A site must be functional from PCs, tablets and smartphones, from Apple, Android and Windows.

Hosting

Hosting is the physical place where your business site is located. Building a perfect house in every respect on quicksand does not prevent the house from sinking. Hosting must support the infrastructure of the site and the traffic of users accessing it, without ever “crashing.”

SEO and analytics

A site by itself is worthless unless analytics systems are set up to understand the behavior of those browsing, in accordance with the privacy policies. And if the right SEO is not set up from the beginning, it is, then, difficult to position the site properly on search engines.

Website design

The website is the mainstay of all digital communication activities. Your marketing mix cannot do without a site built according to the latest trends. The site is where users buy (even if you have an app, the product database is still hosted on the site), it is where you collect user data through newsletter subscriptions or filling out contact forms. The site is where the conversions stimulated by Google Ads campaigns are accomplished and where, eventually, the traffic generated by the major social network platforms is channeled.

We build your business website, be it a showcase site or an e-commerce, using the latest technologies and the most reliable solutions on the market.
Specifically:
– We design the technical infrastructure
– Let’s load the initial contents
– We verify that content is optimized for SEO
– We configure Google Analytics GA4, Google TAG Manager, Google Search Console and Google Ads, if required
– We manage privacy and cookie policy configuration through Iubenda (service available only in the EU, according to the GDPR)
– We provide monthly support packages, both for technical maintenance and for periodic uploading of content and/or products.

Do you have any goals?

Get in touch with us, tell us about your project, and we will implement it.

Search Engine Marketing

Social media management

Website design

Photography and video

Digital and sales strategy

Courses and training

Social media package offer

Digital marketing package offer

Email

info@delfinoconsulting.it

Phone

+39.329.8068825

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Delfino Consulting

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